The conceptualisation of the Adidas kiosk for the IFF event in the form of a shoebox was a bold, brand-centric statement designed to create instant recall and engagement. Drawing inspiration from the iconic Adidas shoebox, the kiosk transformed a familiar retail symbol into an immersive micro-environment that was both playful and purposeful. The oversized shoebox form served as a striking visual anchor amidst the event space, instantly attracting attention and curiosity. Inside, the design maintained a clean, minimal aesthetic with product highlights, interactive digital screens, and bold brand graphics, effectively showcasing Adidas' innovation and style. The kiosk not only functioned as a compact retail and experience zone but also reinforced brand identity in a visually arresting and memorable format, seamlessly blending storytelling with spatial creativity.