Swiggy’s trade marketing design strategy focuses on creating bold, high-visibility brand touchpoints that drive instant recognition and impulse engagement at partner outlets. The design leverages Swiggy’s signature orange and white palette with clean, minimal layouts, ensuring brand recall even in cluttered retail environments. Visuals emphasize appetizing food imagery, quick service cues, and the convenience of ordering through Swiggy, while point-of-sale materials, standees, and in-store branding are strategically placed to influence purchase decisions at the moment of choice. The approach combines consistency in branding with flexibility in formats to adapt across cafés, restaurants, kiosks, and event activations, ensuring a strong, localized impact.