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OAKEN GLOW RETAIL ACTIVATION DESIGN
The Oaken Glow trade restage concept is a refined blend of warmth, craft, and contemporary sophistication. Centered around the brand's tagline “Follow the Glow,” the design features a glowing backlit bar counter with geometric wooden paneling that evokes both heritage and modernity. The warm amber lighting, echoing the rich hues of whiskey, creates a cozy and premium ambiance. Bottles are theatrically displayed in a structured grid, drawing attention to the brand’s craftsmanship. This setup not only enhances product visibility but also invites patrons into an immersive brand experience rooted in quality, legacy, and a golden glow.
































































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