Imposing as it should be, this tall facade of adidas draws eyeballs when one goes down Brigade Road, Bengaluru, an ever-evolving hub of commerce, culture, and entertainment.

We were commissioned to create an immersive and sustainable experiential design for this flagship store.

The centerpiece of the store is an atrium installation that stretches from the ceiling to a remarkable 22 feet down, constructed entirely from recycled plastic waste and inspired by the iconic Adidas Parley shoe. Adidas Parley is known for creating sportswear and footwear using materials that are sourced from recycled ocean plastic. These products often feature yarns made from plastic waste collected from beaches and coastal areas.