The conceptualisation of NEOS, a multibrand sports retail outlet, was rooted in the idea of uniting diverse athletic lifestyles under one dynamic roof. Positioned as a contemporary hub for performance and style, NEOS was envisioned to cater to a new generation of sports and fitness enthusiasts seeking both variety and authenticity. The store design reflects a fluid, high-energy environment—where raw industrial materials meet vibrant brand expressions. Zoning within the space allows each brand to retain its identity while contributing to a cohesive narrative centered around movement, motivation, and innovation. Interactive touchpoints, modular displays, and community-driven engagement zones ensure that NEOS is not just a retail destination, but an active space for discovery, trial, and inspiration—bridging global sports brands with the pulse of urban youth culture.