The Tata Motors Kaziranga Edition VM installation was conceptualized as a bold tribute to the wild, untamed spirit of the Indian wilderness. Inspired by the endangered one-horned rhinoceros and the rugged terrain of Kaziranga National Park, the visual merchandising design featured striking motifs of horns, earth tones, and sharp, angular structures. The installations conveyed the theme "Be Tameless", echoing the raw power and adventurous DNA of Tata's SUV range. Through immersive brand storytelling and impactful dealership façades, the design aimed to celebrate the synergy between nature, power, and Indian engineering excellence.