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THREADING TRADITIONS: AN ADIDAS STORY IN INDIAN FOLK FORM
This carpet design for Adidas draws inspiration from vibrant Indian folk art, blending traditional botanical motifs with modern brand storytelling. The pattern features bold florals, intricate foliage, and stylized trefoil logos seamlessly woven into a rhythmic composition that evokes movement and energy—core attributes of the Adidas ethos. The use of rich colors like teal, mustard, crimson, and navy reflects a cultural palette deeply rooted in Indian textile traditions, while the symmetrical arrangement and playful detailing pay homage to handcrafted block prints. This fusion of heritage and contemporary branding makes the carpet a cultural bridge—grounding Adidas in local artistry while reinforcing its global identity.





















