The Winterbear store design is a vibrant, immersive playground that brings character merchandise to life through bold visuals and interactive storytelling. Inspired by pop culture and fan universes, the façade is framed with dynamic LED bands and larger-than-life mascots that instantly grab attention. Inside, playful zones, vibrant lighting, and oversized character sculptures transform the retail space into an experience-driven environment, blurring the line between shopping and entertainment. Every detail—from the striped backdrops to the themed product displays—reflects a whimsical, collector-friendly vibe that celebrates fandom in its most expressive form.